What consumers want

Joseph Pine offers an interesting viewpoint on what’s driving (or should be driving) future markets in the scramble for consumer dollars. It’s a video from a 2004 presentation at TED. While that’s an eternity in terms of “Internet Years”, many of the things he talked about then, like Starbucks ability to sell 15¢ worth of coffee for $2.50, have come to fruition today. Agree or disagree, it’s food for thought.

Weasel Words

I just got through reading Richard Lederer’s latest column in his syndicated “Lederer on Language” series titled “Weasel words suck out the truth and tell it like it isn’t” and he’s dead on. All too often those of us in marketing fall back on hyperbole in promotion when the honest …

PriceZombie to shut down

The popular PriceZombie tracker & comparison service is coming to an end March 31, 2016. Amazon yanked their business model out from underneath them by saying they are ineligible to be an affiliate since they report historical prices. Sure the rationale is bogus since other trackers do the same but …