Aaker & Ries — who’s right on branding?

Pretty good overview of two competing philosophies about branding here. I responded online as follows: Both Aaker and Ries still agree about the “one idea” that encompasses the brand. I used to be a diehard Ries acolyte but there are too many cases where brand extension works – at least …

Client IES gets major contract

One of our marketing clients, Independent Energy Solutions, recently announced a major contract to design and build a solar energy (photovoltaic) system for High Tech High, an award-winning charter high school located in Vista, California.