Category: Marketing

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Look-alike Logos

The featured image is pretty cool and widely used – it’s the Bacardi logo aside one of the Swiss Air Force’s (many) patch logos. Anyway, I went to a fundraising event and, on arrival...

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Naming and Branding Your Organization

I’ve been through the process of naming and branding with many organizations over my checkered career, including several as a client. While this topic could take up an entire book, I have a few...

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How to make your bulk emails unreadable

You have to wonder if companies ever test how their marketing emails look or behave in the real world. I use Outlook 2013 and Thunderbird (Mozilla). Now I know Outlook is notorious for not...

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Donald Trump and examples of bad leadership

ORIGINALLY POSTED IN 2011. WE THOUGHT IT WAS WORTH REVISITING NOW. The words “You’re fired!”¬†are officially engraved in the brains of most Americans. If you haven’t watched The Apprentice or Celebrity Apprentice at least...

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What consumers want

Joseph Pine offers an interesting viewpoint on what’s driving (or should be driving) future markets in the scramble for consumer dollars. It’s a video from a 2004 presentation at TED. While that’s an eternity...

Weasel Words 0

Weasel Words

I just got through reading Richard Lederer’s latest column in his syndicated “Lederer on Language” series titled “Weasel words suck out the truth and tell it like it isn’t” and he’s dead on. All...

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PriceZombie to shut down

The popular PriceZombie tracker & comparison service is coming to an end March 31, 2016. Amazon yanked their business model out from underneath them by saying they are ineligible to be an affiliate since...

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Brain research and branding

I read a few articles in a back issue of “Marketing Management”, which, if correct, may throw a lot of what many marketing experts think they know about branding out the window! In the...

Aaker & Ries — who’s right on branding? 0

Aaker & Ries — who’s right on branding?

Pretty good overview of two competing philosophies about branding here. I responded online as follows: Both Aaker and Ries still agree about the “one idea” that encompasses the brand. I used to be a...

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The PR Pro’s Guide to Facebook

ORIGINALLY PUBLISHED IN 2011. A lot has changed about Facebook since then. Here’s a link to a good basic article about getting your company started on a Facebook presence. PR Pro’s Guide to Facebook...