Look-alike Logos

The featured image is pretty cool and widely used – it’s the Bacardi logo aside one of the Swiss Air Force’s (many) patch logos. Anyway, I went to a fundraising event and, on arrival at the hotel, immediately noticed that the hotel’s logo was similar to a logo project I’d …

How to make your bulk emails unreadable

You have to wonder if companies ever test how their marketing emails look or behave in the real world. I use Outlook 2013 and Thunderbird (Mozilla). Now I know Outlook is notorious for not being standards compliant. But, it IS still the #1 desktop email program in use today. Yet, …

What consumers want

Joseph Pine offers an interesting viewpoint on what’s driving (or should be driving) future markets in the scramble for consumer dollars. It’s a video from a 2004 presentation at TED. While that’s an eternity in terms of “Internet Years”, many of the things he talked about then, like Starbucks ability to sell 15¢ worth of coffee for $2.50, have come to fruition today. Agree or disagree, it’s food for thought.

Weasel Words

I just got through reading Richard Lederer’s latest column in his syndicated “Lederer on Language” series titled “Weasel words suck out the truth and tell it like it isn’t” and he’s dead on. All too often those of us in marketing fall back on hyperbole in promotion when the honest …

PriceZombie to shut down

The popular PriceZombie tracker & comparison service is coming to an end March 31, 2016. Amazon yanked their business model out from underneath them by saying they are ineligible to be an affiliate since they report historical prices. Sure the rationale is bogus since other trackers do the same but …

Brain research and branding

I read a few articles in a back issue of “Marketing Management”, which, if correct, may throw a lot of what many marketing experts think they know about branding out the window! In the past, marketeers have often tried to “personalize” or “humanize” products through branding and identity campaigns. The …

Aaker & Ries — who’s right on branding?

Pretty good overview of two competing philosophies about branding here. I responded online as follows: Both Aaker and Ries still agree about the “one idea” that encompasses the brand. I used to be a diehard Ries acolyte but there are too many cases where brand extension works – at least …