Tagged: branding


Naming and Branding Your Organization

I’ve been through the process of naming and branding with many organizations over my checkered career, including several as a client. While this topic could take up an entire book, I have a few...

Weasel Words 0

Weasel Words

I just got through reading Richard Lederer’s latest column in his syndicated “Lederer on Language” series titled “Weasel words suck out the truth and tell it like it isn’t” and he’s dead on. All...