A brief branding rant: from Quicken to Quicken Classic
About a week ago, Quicken (formerly Intuit until the company split years ago) announced that it was going to “rebrand” its desktop financial software (for Windows & Mac) from Quicken to Quicken Classic. Supposedly this is to “differentiate” the product from Quicken’s web-based (online) product called Quicken “Simplifi”. Just so …