Pretty good overview of two competing philosophies about branding here. I responded online as follows: Both Aaker and Ries still agree about the “one idea” that encompasses the brand. I used to be a diehard Ries acolyte but there are too many cases where brand extension works – at least …
One of our marketing clients, Independent Energy Solutions, recently announced a major contract to design and build a solar energy (photovoltaic) system for High Tech High, an award-winning charter high school located in Vista, California.
ORIGINALLY PUBLISHED IN 2011. A lot has changed about Facebook since then. Here’s a link to a good basic article about getting your company started on a Facebook presence. PR Pro’s Guide to Facebook Keep in mind, not all companies NEED to be or even SHOULD be on Facebook. For …
Geldner Group agency principal, Linda Geldner, R.A., just completed presenting a workshop on proposal writing and getting federal projects for the Association of General Contractors in San Diego. The all-day event entitled “Triage for Success” was taught jointly by Geldner and Paul Stout, LEED, of PowerSummit and featured insights into …
San Diego, CA – Linda Geldner, agency principal for the Geldner Group, was elected Chair of the City of San Diego’s Mira Mesa Community Planning Group. The Planning Group reviews and advises the City on land use, traffic, zoning, development, construction and environmental issues for the community of Mira Mesa …
Is the Martin Agency (GEICO’s ad agency) nuts? I think so. They created arguably one of the most memorable franchises in recent advertising history — the GEICO gecko — and now they’re using the critter to ridicule GEICO itself. I’m referring of course to the new round of ads that …
