The popular PriceZombie tracker & comparison service is coming to an end March 31, 2016. Amazon yanked their business model out from underneath them by saying they are ineligible to be an affiliate since they report historical prices. Sure the rationale is bogus since other trackers do the same but …
I read a few articles in a back issue of “Marketing Management”, which, if correct, may throw a lot of what many marketing experts think they know about branding out the window! In the past, marketeers have often tried to “personalize” or “humanize” products through branding and identity campaigns. The …
The Geldner Group recently facilitated a successful partnering workshop for Orion Construction with the US Navy (NAVFAC SWDIV) and US Marine Corps. The project involved was P1046B – North Area Waste Water Conveyance at Marine Corps Base Camp Pendleton.
The Geldner Group recently facilitated a successful partnering workshop for Reyes Construction with the US Navy (NAVFAC SWDIV) and US Marine Corps. The project was P1046A – North Area Waste Water Conveyance at Marine Corps Base Camp Pendleton.
Carlsbad, CA – The Geldner Group recently completed a second major partnering workshop with the US Army, US Army Corps of Engineers (USACE), CDM Constructors and other key project stakeholders in support of a new $100 million water treatment plant at Ft. Irwin near Barstow, California. When completed, the plant …
Carlsbad, CA – The Geldner Group recently facilitated a major partnering workshop for the US Marine Corps, US Navy and T.B. Penick & Sons (contractor) in support of constructing a new 37,000 sq. ft. Child Development Center at Marine Corps Air Ground Combat Center (MCAGCC), 29 Palms, California. When completed, …
Just when you think you’ve done it all, a call comes in out of the blue. Engineering powerhouse Black & Veatch needed a qualified facilitator for partnering on a water treatment project for the US Navy in Diego Garcia (a tiny island in the middle of the Indian Ocean). Could …
The Geldner Group recently completed a successful partnering workshop for client, Balfour Beatty Construction, at Marine Corps Base Camp Pendleton. The workshop was in support of construction of a new $35 million double hangar for the MV-22 (Osprey) which replaces an existing hangar at the site. Facilitated by Geldner Group …
The Geldner Group recently completed a successful partnering workshop for client, Cox Construction, at US Army base Ft. Irwin, located near Barstow, California. The workshop, facilitated by Geldner Group principal, Linda Geldner, was in support of the Army’s new Qualification Training Range which Cox is completing under a design/build contract.
Pretty good overview of two competing philosophies about branding here. I responded online as follows: Both Aaker and Ries still agree about the “one idea” that encompasses the brand. I used to be a diehard Ries acolyte but there are too many cases where brand extension works – at least …
