Weasel Words

I just got through reading Richard Lederer’s latest column in his syndicated “Lederer on Language” series titled “Weasel words suck out the truth and tell it like it isn’t” and he’s dead on. All too often those of us in marketing fall back on hyperbole in promotion when the honest …

PriceZombie to shut down

The popular PriceZombie tracker & comparison service is coming to an end March 31, 2016. Amazon yanked their business model out from underneath them by saying they are ineligible to be an affiliate since they report historical prices. Sure the rationale is bogus since other trackers do the same but …

Brain research and branding

I read a few articles in a back issue of “Marketing Management”, which, if correct, may throw a lot of what many marketing experts think they know about branding out the window! In the past, marketeers have often tried to “personalize” or “humanize” products through branding and identity campaigns. The …

Geldner Group Helps Ft. Irwin Water Treatment Project Move Forward

Carlsbad, CA – The Geldner Group recently completed a second major partnering workshop with the US Army, US Army Corps of Engineers (USACE), CDM Constructors and other key project stakeholders in support of a new $100 million water treatment plant at Ft. Irwin near Barstow, California. When completed, the plant …

Geldner Group holds partnering workshop with US Military and T.B. Penick & Sons

Carlsbad, CA – The Geldner Group recently facilitated a major partnering workshop for the US Marine Corps, US Navy and T.B. Penick & Sons (contractor) in support of constructing a new 37,000 sq. ft. Child Development Center at Marine Corps Air Ground Combat Center (MCAGCC), 29 Palms, California. When completed, …

Geldner Group brings Balfour Beatty Construction, USMC and USN together

The Geldner Group recently completed a successful partnering workshop for client, Balfour Beatty Construction, at Marine Corps Base Camp Pendleton. The workshop was in support of construction of a new $35 million double hangar for the MV-22 (Osprey) which replaces an existing hangar at the site. Facilitated by Geldner Group …

Geldner Group completes successful partnering workshop with Cox Construction

The Geldner Group recently completed a successful partnering workshop for client, Cox Construction, at US Army base Ft. Irwin, located near Barstow, California. The workshop, facilitated by Geldner Group principal, Linda Geldner, was in support of the Army’s new Qualification Training Range which Cox is completing under a design/build contract.