Linda Geldner Appointed to Carlsbad Planning Commission

Carlsbad, CA – Linda Geldner, agency principal at the Geldner Group, was appointed to the City of Carlsbad Planning Commission by unanimous vote of City Council. Council members cited her professional qualifications as an architect; extensive background in land use and planning; previous experience as Base Closure Manager for Naval …

Stupid? Quicken moves to subscription model for software – UPDATE

I have long been a user of Quicken products ever since the very first DOS-based versions came out. Most of the time I’ve upgraded either when significant new features were added or when it was required due to a new OS. The most significant and important update to Quicken came …

Look-alike Logos

The featured image is pretty cool and widely used – it’s the Bacardi logo aside one of the Swiss Air Force’s (many) patch logos. Anyway, I went to a fundraising event and, on arrival at the hotel, immediately noticed that the hotel’s logo was similar to a logo project I’d …

What consumers want

Joseph Pine offers an interesting viewpoint on what’s driving (or should be driving) future markets in the scramble for consumer dollars. It’s a video from a 2004 presentation at TED. While that’s an eternity in terms of “Internet Years”, many of the things he talked about then, like Starbucks ability to sell 15¢ worth of coffee for $2.50, have come to fruition today. Agree or disagree, it’s food for thought.

Weasel Words

I just got through reading Richard Lederer’s latest column in his syndicated “Lederer on Language” series titled “Weasel words suck out the truth and tell it like it isn’t” and he’s dead on. All too often those of us in marketing fall back on hyperbole in promotion when the honest …