Category: Marketing

Marketing

A brief branding rant: from Quicken to Quicken Classic

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About a week ago, Quicken (formerly Intuit until the company split years ago) announced that it was going to “rebrand” its desktop financial software (for Windows & Mac) from Quicken to Quicken Classic. Supposedly this is to “differentiate” the product from Quicken’s web-based (online) product called Quicken “Simplifi”. Just so …

Marketing

Energizer batteries and deliberately bad customer service

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How to avoid standing behind your product Since I had nothing better to do on a rainy day, I sat down to replace the battery on my wife’s smart car key. I keep a few spare coin batteries for just such occasions but when I tested the first battery (new, …

Marketing

Marketing and COVID-19

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COVID-19 has presented unique (disatrous) challenges for companies of all sizes. From not being able to fully operate to losing customers, it has not been a happy time for anyone (except maybe Amazon). We’re not going to debate closures or mask requirements or government policy here. Instead, let’s focus on …

Marketing

5G, brain tumors and the town of Moraga, CA

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I came across a news story about residents of Moraga, California fighting against the installation of 5G (fifth generation) cell towers in their community. You can read the whole article here: https://sanfrancisco.cbslocal.com/2019/04/10/plan-5g-cell-phone-towers-health-concern-moraga/ Regardless of which side you are on, this is an interesting and important discussion to have. So far, …

Marketing

Stupid? Quicken moves to subscription model for software – UPDATE

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I have long been a user of Quicken products ever since the very first DOS-based versions came out. Most of the time I’ve upgraded either when significant new features were added or when it was required due to a new OS. The most significant and important update to Quicken came …

Marketing

Look-alike Logos

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The featured image is pretty cool and widely used – it’s the Bacardi logo aside one of the Swiss Air Force’s (many) patch logos. Anyway, I went to a fundraising event and, on arrival at the hotel, immediately noticed that the hotel’s logo was similar to a logo project I’d …

Marketing

What consumers want

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Joseph Pine offers an interesting viewpoint on what’s driving (or should be driving) future markets in the scramble for consumer dollars. It’s a video from a 2004 presentation at TED. While that’s an eternity in terms of “Internet Years”, many of the things he talked about then, like Starbucks ability to sell 15¢ worth of coffee for $2.50, have come to fruition today. Agree or disagree, it’s food for thought.


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Marketing

Weasel Words

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I just got through reading Richard Lederer’s latest column in his syndicated “Lederer on Language” series titled “Weasel words suck out the truth and tell it like it isn’t” and he’s dead on. All too often those of us in marketing fall back on hyperbole in promotion when the honest …