I just got through reading Richard Lederer’s latest column in his syndicated “Lederer on Language” series titled “Weasel words suck out the truth and tell it like it isn’t” and he’s dead on. All too often those of us in marketing fall back on hyperbole in promotion when the honest …
The popular PriceZombie tracker & comparison service is coming to an end March 31, 2016. Amazon yanked their business model out from underneath them by saying they are ineligible to be an affiliate since they report historical prices. Sure the rationale is bogus since other trackers do the same but …
I read a few articles in a back issue of “Marketing Management”, which, if correct, may throw a lot of what many marketing experts think they know about branding out the window! In the past, marketeers have often tried to “personalize” or “humanize” products through branding and identity campaigns. The …
Pretty good overview of two competing philosophies about branding here. I responded online as follows: Both Aaker and Ries still agree about the “one idea” that encompasses the brand. I used to be a diehard Ries acolyte but there are too many cases where brand extension works – at least …
ORIGINALLY PUBLISHED IN 2011. A lot has changed about Facebook since then. Here’s a link to a good basic article about getting your company started on a Facebook presence. PR Pro’s Guide to Facebook Keep in mind, not all companies NEED to be or even SHOULD be on Facebook. For …
Is the Martin Agency (GEICO’s ad agency) nuts? I think so. They created arguably one of the most memorable franchises in recent advertising history — the GEICO gecko — and now they’re using the critter to ridicule GEICO itself. I’m referring of course to the new round of ads that …
