Joseph Pine offers an interesting viewpoint on what’s driving (or should be driving) future markets in the scramble for consumer dollars. It’s a video from a 2004 presentation at TED. While that’s an eternity in terms of “Internet Years”, many of the things he talked about then, like Starbucks ability to sell 15¢ worth of coffee for $2.50, have come to fruition today. Agree or disagree, it’s food for thought.
A crazy cocktail – The Nilsson Mojito
I love Mojitos but muddling the mint takes time and when you’re in a hurry or don’t have fresh mint around, whatcha gonna do? (Cue Bad Boys theme music.) So I got to thinking, what about using peppermint schnapps instead of mint? Got down the trusty bottle of high test …
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Weasel Words
I just got through reading Richard Lederer’s latest column in his syndicated “Lederer on Language” series titled “Weasel words suck out the truth and tell it like it isn’t” and he’s dead on. All too often those of us in marketing fall back on hyperbole in promotion when the honest …
PriceZombie to shut down
The popular PriceZombie tracker & comparison service is coming to an end March 31, 2016. Amazon yanked their business model out from underneath them by saying they are ineligible to be an affiliate since they report historical prices. Sure the rationale is bogus since other trackers do the same but …
Brain research and branding
I read a few articles in a back issue of “Marketing Management”, which, if correct, may throw a lot of what many marketing experts think they know about branding out the window! In the past, marketeers have often tried to “personalize” or “humanize” products through branding and identity campaigns. The …
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Partnering for Orion Construction & US Military
The Geldner Group recently facilitated a successful partnering workshop for Orion Construction with the US Navy (NAVFAC SWDIV) and US Marine Corps. The project involved was P1046B – North Area Waste Water Conveyance at Marine Corps Base Camp Pendleton.
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Partnering for Reyes Construction & US Military
The Geldner Group recently facilitated a successful partnering workshop for Reyes Construction with the US Navy (NAVFAC SWDIV) and US Marine Corps. The project was P1046A – North Area Waste Water Conveyance at Marine Corps Base Camp Pendleton.
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Geldner Group Helps Ft. Irwin Water Treatment Project Move Forward
Carlsbad, CA – The Geldner Group recently completed a second major partnering workshop with the US Army, US Army Corps of Engineers (USACE), CDM Constructors and other key project stakeholders in support of a new $100 million water treatment plant at Ft. Irwin near Barstow, California. When completed, the plant …
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Geldner Group holds partnering workshop with US Military and T.B. Penick & Sons
Carlsbad, CA – The Geldner Group recently facilitated a major partnering workshop for the US Marine Corps, US Navy and T.B. Penick & Sons (contractor) in support of constructing a new 37,000 sq. ft. Child Development Center at Marine Corps Air Ground Combat Center (MCAGCC), 29 Palms, California. When completed, …
Geldner Group Holds Partnering Sessions in Diego Garcia
Just when you think you’ve done it all, a call comes in out of the blue. Engineering powerhouse Black & Veatch needed a qualified facilitator for partnering on a water treatment project for the US Navy in Diego Garcia (a tiny island in the middle of the Indian Ocean). Could …