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Fun

Your website sucks according to a SPAM email

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We had to laugh this morning at an email that leaked through our spam filters. The subject was “DEVELOP GOOGLE FRIENDLY WEBSITE ?” and it started off listing things that were “wrong” with our website (mixed in with things they do). It supposedly came from some guy named Andrew Richards but …


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News

Geldner Group helps develop sales presentation program for major contractor

Carlsbad, CA – Geldner Group was tasked with an unusual request — help a billion dollar construction and engineering firm develop a system for training its technical engineers and builders with making sales presentations. Agency principal Linda Geldner used her 30 years of experience being on the client-side of presentations and …


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News

Linda Geldner Appointed to Carlsbad Planning Commission

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Carlsbad, CA – Linda Geldner, agency principal at the Geldner Group, was appointed to the City of Carlsbad Planning Commission by unanimous vote of City Council. Council members cited her professional qualifications as an architect; extensive background in land use and planning; previous experience as Base Closure Manager for Naval …

Marketing

Stupid? Quicken moves to subscription model for software – UPDATE

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I have long been a user of Quicken products ever since the very first DOS-based versions came out. Most of the time I’ve upgraded either when significant new features were added or when it was required due to a new OS. The most significant and important update to Quicken came …

Marketing

Look-alike Logos

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The featured image is pretty cool and widely used – it’s the Bacardi logo aside one of the Swiss Air Force’s (many) patch logos. Anyway, I went to a fundraising event and, on arrival at the hotel, immediately noticed that the hotel’s logo was similar to a logo project I’d …

Marketing

What consumers want

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Joseph Pine offers an interesting viewpoint on what’s driving (or should be driving) future markets in the scramble for consumer dollars. It’s a video from a 2004 presentation at TED. While that’s an eternity in terms of “Internet Years”, many of the things he talked about then, like Starbucks ability to sell 15¢ worth of coffee for $2.50, have come to fruition today. Agree or disagree, it’s food for thought.